浅谈浙江民营企业的品牌营销策略（Discussion on brand marketing strategy of private enterprises in Zhejiang）.docVIP

浅谈浙江民营企业的品牌营销策略（Discussion on brand marketing strategy of private enterprises in Zhejiang） Discussion on brand marketing strategy of private enterprises in Zhejiang Published time: 2010-12-16 13:11, net friend comments: 0 sources: International Footwear network In the increasingly obvious economic globalization and the increasingly fierce market competition today, brand has become an important tool for enterprises to capture the market. Enterprises in the global competition for survival and development, we must pay attention to the brand building strategy in height, as I noted, our provinces private enterprises exist many problems in the brand construction, such as branding missteps, acquisition or merger is improper, lack of innovation, not a small scale, etc.. To be exact, the brand construction of the private enterprises in our province is still in the initial stage, and there is no world-class brand. Here, the author tries to analyze the importance of the implementation of brand strategy in Zhejiang private enterprises, and puts forward some countermeasures for the problems existing in the implementation of brand strategy. With the development of economy and the improvement of peoples living standard, the material products become more and more abundant, and the competition of enterprise management has been shifted from the competition of production and service to the competition of brands in the higher stage. Brand is not only a unique sign of enterprise products and services, but also a standard and commitment to a certain extent. It is not only a pass for enterprises to enter the market and a bridge between consumers, but also a support for enterprises to locate the market. Therefore, the private enterprises in our province have to pay attention to brand strategy. However, brand strategy is actually the process of effective allocation of enterprise resources. Enterprise resource from scratch, from small to large, the core content is basically the same, for exa