山田电机的中国路（Yamada Electric China Road）.doc

山田电机的中国路（Yamada Electric China Road） I personally think that Yamada would step into motor China market and best buy zheji, German home appliance chain markt will be tomorrow? Does not depend on the strength of Gome, Suning and other competitors have more strong, the existing scale, which depends on its location, the Chinese markets patience and endurance. The first store in Shenyang... Why intelligence, as early as 2007, has been spying China market in Japans home appliance chain (hypermarkets) overlord Yamada the motor, had already sent executives to Chinese, visit the Shanghai commerce system officials, negotiate matters on the outskirts of Shanghai shop. However, Shanghai may be the high rent scare, Yamada eventually gave up a motor tens of thousands of square metres of property has almost agreed on the outskirts of Shanghai, also make it enter the market China time delay of about 1 and a half years. Since then, Yamada received the Dalian motor to extend the olive branch, Zhangzi Island and the Dalian government officials to discuss cooperation, but also to no avail. Then, only Yamada electric accepts Liaoning province and Shenyang city government officials invitation, finally determined, Chinese is the overseas market the first store in Shenyang. In the outside world, the scale of annual revenue of 2 trillion yen ($RMB1500 billion) Yamada electric seems too meticulous, and best buy, the city first choice compared to the million more acceptable to foreign business in Shanghai is not high. However, in my opinion, Yamada motor first battle in Shenyang, and the local government investment, sincerity or that there is a direct relationship between the commitment to check the condition of a certain and non strategic choice of colors and a strange combination of circumstances. At the same time, also with: 1, stimulated by the implementation of May 09 years of environmental protection appliances allowance system, the Japanese market domestic appliances unprecedented hot,