文案策划教材（Copy planning material）.docVIP

文案策划教材（Copy planning material） The mountain is full of love on the mountain, the sea is intended to overflow Yu Hai. The plan of a year is spring, and the plan of the day is in the morning. Great straightness seems crooked., clumsy, Cats hide their paws. Irren ist menschlich? Its never too late to mend. Advertising copy training materials - I am writing almost always in the last minute [] to write creative brief writing a worthy in the market to sell goods it should have a little idea and other commodities are different it is the planning behind the movement emotion, shall not be false, if you dont love write, no one is willing to read to be positive, not negative put yourself that you understand your life in the product in the lives of others to activate your copy if there is what touched you, there is a great opportunity to move others wisdom often become the stuff of emotion: copy five step block 1, paperwork that is, instead of trying desperately to collect ideas -- a deeper understanding of the product, unless the relevant people to chat, text rather than the product first to get all the information at hand 2 consumers consider And to remember: efficiency of thinking, writing, writing, not thinking -- chew if you really are ready to write, should not consider necessary fees 3, avoid started the temptation to do something else, let things settle down in the briefing -- 4, put aside the product a thorough understanding of as full of energy, can make the advertisement inspiration stream out -- out when you feel, can start at the beginning in fact, long before you actually have started to write a lot of your last wrote in the advertisement, is 5, reflecting the creative brief in the planning stage has decided well. Instead, follow the perception of Creative Brief -- a test pen, selling *? The salesman and the two sides of the coin if the advertising copy is that the commodity itself is not worth to pay attention to the consumer goods should be removed from the mark