跨区域企业的文化管理（Cultural management of trans-regional enterprises）.docVIP

跨区域企业的文化管理（Cultural management of trans-regional enterprises） Key words: cultural management With the speed of operation of global enterprises, the way of trans-regional operation is also emerging, such as merger and reorganization, overseas direct investment, joint venture cooperation, strategic alliance, cross-border ma, etc. From the point of view of economic globalization, cross-regional operation is the enterprise development, to follow the trend of the market economy requirement, and use of areas inside and outside the two resources and two markets, play its competitive advantage, effect