市场营销词汇大全123.pdfVIP

Glossary Adapted marketing mix An interna- Approach The step in the selling Brand extension Using a successful tional marketing strategy for adjusting process in which the salesperson meets brand name to launch a new or modified the marketing mix elements to each the customer for the first time. product in a new category. international target market, bearing more Attitude A person’s consistently favor- Break-even pricing (target profit pric- costs but hoping for a larger market share able or unfavorable evaluations, feelings, ing) Setting price to break even on the and return. and tendencies toward an object or idea. costs of making and marketing a product; Administered VMS A vertical market- B2B (business-to-business) e-commerce or setting price to make a target profit. ing system that coordinates successive Using B2B trading networks, auction Broker A wholesaler who does not take stages of production and distribution, not sites, spot exchanges, online product cat- title to goods and whose function is to through common ownership or contrac- alogs, barter sites, and other online bring buyers and sellers together and tual ties, but through the size and power resources to reach new customers, serve assist in negotiation. of one of the parties. current customers more effectively, and Business analysis A review of the sales, Adoption process The mental process obtain buying efficiencies and better costs, and profit projections for a new through which an individual passes from pri