视觉营销（Visual merchandising）.doc

视觉营销（Visual merchandising） The function of visual system 1. attract eyeballs When people observe the outside world, there is always a visual focus, which we call focus. The focus is usually on bright, distinctive shapes, clearly outlined, integrated and easy to understand. As far as the public is concerned, the whole of Asia, such as China, Korea, Japan and so on, is more receptive to aesthetic vision. The west is famous for its horror, grotesque and bloody pictures. In Southern Fujian, brand promotion in the early stage is more common is the star effect, once the star and their brand grafting, buyers immediately follow up, very effective. Its a common practice, too. 2. stimulate interest If we are attracted to a thing, it becomes uninteresting, and everything loses its value. Therefore, an excellent design scheme can not only attract customers attention with new, strange and special features, but also enable customers to discover its connotation and understand its culture, so as to achieve the function of stimulating interest. In early 2003, Septwolves had done such a window: the two wolves lying in the reeds, true to life, vivid snowflake (bubble made) and scattered in the ocean, there are a few dead section stood aside. The whole window made people feel the loneliness and desolation of the winter and the tenacity of the wolfs life, so they remembered the brand while they were shocked. 3., spread brand culture Vision is a silent language, through the visual dissemination of its brand culture, and guide the masses to understand the brand deeply, is the most important visual display part. When signs, pictures, products, window displays, exhibitions and so on create the brands consumption mood and emotional appeal, immediately play the role of enlightening thinking, guiding sales and deepening the impression. The male Panther wolf, a brand that was originally promoted by the stars, was then modeled by the entrepreneur, followed by a brand that guided the product by c