超级导购员,变法日化专营店的终端竞争格局（Super shopping guide, the reform of daily terminal stores competition pattern）.docVIP

超级导购员,变法日化专营店的终端竞争格局（Super shopping guide, the reform of daily terminal stores competition pattern） At present the domestic cosmetics market, cosmetics franchise stores the channel segments after 20 years of development, although its business model and business scale has become increasingly mature, its operation process and benefit management also has become more and more complete; however, increasing with the competition environment of the competitive situation is deteriorating and the homogeneity of the terminal. The competition pattern of cosmetic store has undergone tremendous changes, its impact is far-reaching. Crisis follows everywhere A month ago, in a recent training course in the daily chemical industry, there have been questions to the author: agent friends in many county-level market, there is a street cosmetics store more than 20 countries, every month of Zhang and opened, this is why? Facing the fierce competition situation, how to plan ahead, operators of cosmetics store survival and innovation?! Now the store business is going from bad to worse, sales performance has been seriously shrinking, manufacturers need to give support and help when, however, manufacturers are unreliable?! Regional brand agents and manufacturers sales tasks, just urge regional manager just view the display and sales, no one to help us solve the crux and problems, their own store sales so on, cosmetic store can develop fundamentally?! ...... In the face of the package, although I do take time for, is watertight, but in the training course after several days, the circumstances of the accident about reality in the business has always been in my mind and really hard to calm down. The author then soon, the problem with his best friend (who is now a domestic first-line brand marketing director) when in-depth exchanges, but get a more unexpected harvest, according to the industry friend told the author: the first half of this year due to the economic stimulus, inflation rise in raw