将药店当作了淘金圣地（Drugstore as a gold rush site）.doc

将药店当作了淘金圣地（Drugstore as a gold rush site） After that, a lot of makeup later will be pharmacy as holy gold. A hundred years old Chen Liji is no exception. However, Chen Liji did not see cosmeceutical products all the betting at the drugstore on the body, but by expanding Wanning, health food stores and shopping malls, supermarkets and even network. At present, the market in the first half of Chen Liji drug has developed 18 dealers thousands of retail outlets in the country. Chen Liji cosmetic agent Guangzhou Twingo commercial chain Limited company chairman Zheng Shiqing said, OTC as a main battlefield of cosmeceutical channels, this can keep the stock market? Not necessarily. How the incremental market development? Try to channel mix. In the super network, mining potential users Not only in pharmacies battle fist, Chen Liji also open up the Wanning health care products, cosmetic stores and supermarkets, Internet and other channels When many domestic enterprises to drugstore was divided almost finished from the pharmacy channel, Chen Liji also faces this last fight to win or die. 15%-20% cosmeceutical market annual growth rate, at least hundreds of domestic pharmaceutical companies to enter this field. Zheng Shiqing said, the domestic cosmetic enterprises to make a difference, in addition to the OTC pharmacy channel, also force super path, multi channel mix. Chen Liji is gphls subordinate enterprises, there are more than 200 mining Chi Lin Jianmin, pharmacies, they are Chen Liji drug store pharmacy channel. Zheng Shiqing admits, ride on the original gphl pharmacy channel, from the market since May, consumers will immediately see Chen Liji at the pharmacy counter drug. The entry cost may be slightly lower than domestic competitors. In addition to the pharmacy channel, Chen Liji drug in Wanning, some health care products shop set up a counter area. A cost control way like Zheng Shiqing calculations, set up the brand counters in health food stores, than in the ordinary r