力帆520汽车的营销策划方案（Marketing plan of Lifan 520 automobile）.docVIP

力帆520汽车的营销策划方案（Marketing plan of Lifan 520 automobile） Huangyifeng Catalog： I. background of Chinas auto market Two. Lifan automobile 520 brand car market background Three. Analysis of Lifan automobile market 1. Lifan 520 car market advantage 2. Lifan 520 car market weakness: 3. customer group analysis Four. Lifan 520 to explore the automotive market, advertising, marketing, marketing, price policy, product quality and other aspects of planning Five. After injection Abstract: from the birth of the first car, the first car to enter the China, for more than 100 years, more importance is more and the car show, from the first foreign car entering the Chinese to China production of the first car, China car market is becoming more and more important, from the last ten years, the China the state-owned automobile enterprises and China private automobile enterprise more and more attention, especially private enterprises, private enterprises Lifan automobile enterprise is a newborn, is an independent domestic automobile enterprises, under the banner of the 520 brands is the first generation of Automotive Group, how can let the group survive, the key is how to let the Lifan 520 car accounted for a certain position in the competition in the automobile market, a marketing plan is very important for a car company. I. background of Chinas auto market: The automobile industry of our country has gone through fifty full years since the founding of the first automobile factory (Automobile Group) in 1953. After half a century of development, the automobile industry has developed into one of the major industries in Chinas national economy. Especially in the past ten years, the pace of development of Chinas automobile industry increased significantly, according to the National Bureau of statistics, in 1992 to 2002 years, Chinas auto market average annual growth rate of 15% over the same period is 10 times the world automobile market growth rate. In 2002, Chinas accession to the WTO, Chin