全球化背景下东西方体育文化的异质同构.PDF

第15卷第6期 体 育 学 刊 Vol.15 No.6 2008 年 6 月 Journal of Physical Education Jun.2008 ·探索与争鸣· 全球化背景下东西方体育文化的异质同构 1 （上海体育学院体育人文学院新闻系，上海 200438 ） 摘 要： 关 键 词： 中图分类号：G80 文献标识码：A 文章编号：1006-7116(2008)06-0001-03 Heterogeneous isomorphism of oriental and western sports cultures under the background of globalization BAI Hui-min （News Department ，Shanghai University of Sport，Shanghai 200438，China ） Abstract: From the perspective of cultural science, the author expatiated on two different trends of further devel- opment of oriental and western sports cultures during globalization, considered that oriental and western sports de- veloped under the background of two different cultures are heterogeneously commensal in terms of cultural nature, yet isomorphic in terms of cultural structure. The symbol symbolizing system in the sports cultural structure can be utilized to promote cultural awareness of oriental and western sports, to enable two sports cultures with different standards to realize heterogeneous isomorphism in the process of globalization, and to establish a new system of multi-element world sports cultures. Key words: sports culture；heterogeneous isomorphism ；globalization ；oriental and western sports cultures 1 东西方体育的全球化背景