XX地区特产专营性质的专卖连锁店创业项目商业计划书.docVIP

XX地区特产专营性质的专卖连锁店创业项目商业计划书 目录 一．摘要··························································4 二．公司简介······················································4 1.公司简介·······························································4 2.公司的宗旨和目标·······················································4 3.产品优势·······························································4 4.技术优势·······························································4 5.核心管理团队···························································4 三．市场分析······················································5 1.市场介绍·······························································5 2.目标市场·······························································5 3.需求分析·······························································5 四．竞争分析······················································6 1.主要竞争对手分析·······················································6 2.市场竞争策略···························································6 3.竞争优势分析···························································7 五．产品服务······················································7 1.产品发展规划···························································7 2.研究与开发·····························································7 3.生产与运输·····························································8 4.实施与服务·····························································8 六．市场营销······················································8 1.市场开发策略···························································8 2.产品定位分析···························································9 3.产品定价策略···························································9 4.渠道网络建设···························································9 5.广告宣传策略···························································9 6.营销团队建设··························································10 七．财务计划·····················································10 1.资金需求说明··························································10 2.资金投入