XX动漫人才培训实训基地市场推广策划计划书.docVIP

XX动漫人才培训实训基地市场推广策划计划书 封面....................................................................................................................................1 目录....................................................................................................................................2 市场形势分析 一、产品 (PRODUCT).....................................................................................................4 1. 明德实训动漫师专业培训………………………………………….……….…….4 2. 市场………………………………………………………………….……….…….5 3. 动漫培训市场竞争对手分析…………………………………………….….…….6 4. 产品定位...................................................................................................................9 二、目标客户(PEOPLE) ...............................................................................................9 1. 目标客户细分...........................................................................................................9 2. 北京地区目标客户特点...........................................................................................9 三、渠道(PLACE).............................................................................................................9 1. 传统媒体………………………………………………………………….………..9 2. 招生代理………………………………………………………………….………..9 1) 地方培训基地建设……………………………………………………….………..9 2) 代理招商渠道建设……………………………………………………….…….....10 3）联合办学……………………………………………………….…………...….....10 4) 战略合作…………………………………………………………………….…….11 四、推广(PROMOTION) ................................................................................................11 1. 推广手段。...............................................................................................................11 2. 推广的落实...............................................................................................................11 3. 推广渠道选择...........................................................................................................11 4. 推广的渠道-网吧.....................................................................................................12 5. 推广的渠道-校园...