eCommerce Opportunities O Northwestern （O 西北电子商务机会）.pdf

PERSPECTIVE ADVANTAGE VALUE PRACTICES PRINCIPLES PROFITABILITY VISION B2B e-Commerce Opportunities By Sunil Chopra, Darren Dougan, and Gareth Taylor ver the last year, valuations of many Internet business-to-business (B2B) Now that the hype has died down, it’s e-commerce companies have declined significantly. Is this drop an indication instructive to step back and ask what the that B2B e-commerce can provide lit- Internet can do for you from a practical Otle value in a supply chain? Should standpoint. This powerful technology can, companies decrease their e-commerce efforts? As they in fact, create great value—but in different consider these questions, senior executives face a serious ways for different companies and different dilemma. On the one hand, dropping all e-commerce efforts can leave them at a serious disadvantage if their competitive environments. Determining competitors are able to exploit the benefits of the which B2B e-commerce opportunities fit Internet. On the other hand, unwise or over-investing your particular situation is an essential can be costly if the perceived value is not realized. building block for future success. The basic premise of this article is that the Internet’s unique