nu Angle Adjacencybased innovation （ν角Adjacencybased创新）.pdfVIP

Are you maximizing your growth opportunities? Harvard Business Review describes successful growth – “…most sustained, profitable growth comes when a company pushes out the boundaries of its core business into an adjacent space…” Clearly, executive teams need to understand what investments will help to deliver this sustainable, innovation-led growth. In a short series of articles, nu Angle and Bally Design explore this challenge. In reading these articles, executives should ask the following basic questions: 1. Am I helping or hindering the process for identifying adjacencies and implementing innovations within these adjacencies? 2. Can we as an organization do this by ourselves or do we need help? Rationale for adjacency-led growth Companies worldwide recognize the importance of organic, sustainable growth. Many executive teams are looking for growth beyond their core business, leveraging existing capabilities in new ways, introducing existing technologies into new markets or using current strengths in other creative ways to generate new business. This is known as adjacency-led growth. Published research by Bain Consulting has demonstrated that this type of growth strategy accounts for 75% of all attempts to grow. Success rates vary extensively. Key success factors include: • Develop multiple perspectives on your business. This will help reveal new adjacency opportunities. Capability analysis and customer insights are powerful tools in helping to develop these new viewpoints. • Be prepared to supplement your competence with additional expertise in order to identify and deliver adjacency-led growth. • Ensure that you have a mechanism for objectively assessing feasibility, scale and likelihood of leadership of candidate adjacencies. • Most import