__品牌卤制烤鸭专卖店网络电商营销项目策划书.docx

梁平张鸭子网络营销策划案先卤后烤，鲜香不腻目录一、公司简介.................. ....................................................................................................... 1二、公司目标.................. ....................................................................................................... 1三、网络营销环境分析.............. ............................................................................................ 1四、SWOT分析................ ....................................................................................................... 2（一）优势：.............................................................................................................................（二）劣势： ........................................................................................................................... （三）机会： ........................................................................................................................... （四）威胁： ........................................................................................................................... 五、网络营销战略 .................................................................................................................. 4（一）营销目标和战略重点 ................................................................................................... （二）产品和价格策略 ........................................................................................................... （三）渠道和促销策略 ........................................................................................................... （四）成本和沟通.....................................................................................................................（五）便利和用户....................................................................................................................六、计划实施 ........................................................................................................................... 5（一）产品推广 .........................................................................