场集中程度进入障碍产品差异化成本结构垂直整合.pptVIP

台灣電腦掃瞄器代表性廠商損益簡表 　 　 　 　 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 營業收入毛額 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 銷貨退回及折讓 0.0% 2.0% 0.0% 1.0% 5.0% 1.0% 2.0% 1.0% 1.0% 1.0% 2.0% 2.0% 1.0% 4.0% 14.0% 全 銷貨收入淨額 100.0% 98.0% 100.0% 99.0% 95.0% 99.0% 98.0% 99.0% 99.0% 99.0% 98.0% 98.0% 99.0% 96.0% 86.0% 友 營業成本 28.0% 30.0% 34.0% 32.0% 39.0% 42.0% 46.0% 58.0% 61.0% 66.0% 75.0% 72.0% 73.0% 74.0% 69.0% 營業毛利 71.0% 69.0% 65.0% 67.0% 56.0% 57.0% 51.0% 41.0% 39.0% 32.0% 23.0% 27.0% 27.0% 22.0% 17.0% 營業淨利 25.0% 28.0% 32.0% 31.0% 10.0% 26.0%