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A New Perspective on Millennials Oracle(千禧一代Oracle提供一个新的视角)
A New Perspective
on Millennials
Segmenting a Generation for Actionable Insights
for Consumer Goods Companies and Retailers
Sponsored by
A New Perspective
on Millennials
Contents
Preface 2
Executive Summary 3
Description of Each Segment
Up & Comers 6
Mavens 7
Eclectics 8
Skeptics 9
Trendsetters 10
Five Ways to Win with Millennials 11
Create an Experience 12
Make it Frictionless 13
Ofer Customization 14
Build Loyalty 15
Demonstrate Value 16
Appendix 17
About Us 24
Contact Information
25
1
A New Perspective
on Millennials
Preface
A New Perspective on Millennials: Segmenting a Generation for Actionable Insights
explores the discrete segments that exist within the Millennial generation.
The study was created in order to better inform retailers and consumer
goods companies on difere
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