CULTURAL, HERITAGE AND HISTORICAL TOURISM（文化、传统和历史旅游）.pdfVIP

CULTURAL, HERITAGE AND HISTORICAL TOURISM Definition Cultural, heritage and historical tourism describes all tourist trips that include cultural activities (e.g. the visiting of monuments or sites), as well as experiences and interaction with local people. Estimate of Global Market Size Over the last five years it is widely acknowledged that the culture, heritage and historical tourism segment has been increasing at a rate higher than the growth of tourism worldwide. It is estimated that around 20% of tourist trips worldwide incorporate some form of cultural, heritage or historical activity; consequently the size of the market can be estimated as being over 160 million trips per annum. However, if this is refined to include only tourists that specifically go on holiday to visit a cultural, heritage of historical attraction, then the percentage share of the international tourism market is estimated as being between 5% and 8%: or 40 million to 65 million trips per annum. Potential for Growth Since 1972 the United Nations Educational Scientific and Cultural Organisation (UNESCO) has been compiling a list of the world’s heritage sites; currently there are 851 properties that UNESCO considers as having outstanding universal value. This figure increases year on year. Of the 851 sites, 31 properties are listed as World Heritage Sites in danger. As awareness of UNESCO world heritage sites increases and their cultural importance is more fully recognised, demand to visit these sites, especially those classified as “in danger”, is likely to increase the volume of cultural tourists worldwide. It is widely accepted that the cultural, heritage and historical tourism market