Expansion via Increased Franchising - Pearson（通过增加特许经营扩张-皮尔森）.doc

Team Thomas Brian Atkins Grant Gomes Jennifer Shapiro Chris Tinder Aleciana Madalena Sarah Zimmer Wendy’s: Remote and Task Environmental Scans Competitive Methods and Core Competencies December 2, 2004 Table of Contents Overall Executive Summary . . . 2-5 Remote Environment Executive Summary . . . 7-9 Remote Environment Charts Assets and Capital . . . 11-13 Capacity, Distribution, and Marketing Management . . . 14-15 New Management . . . 16-21 Safety and Health . . . 22-25 Social Responsibility . . . 26-28 Sustainability . . . 29-30 Technology . . . 31-33 Task Environment Executive Summary . . . 35-37 Task Environment Charts Geographic Market Area . . . 39 Target Market Descriptors . . . 40-41 Overall Supply and Demand Analysis . . . 42-50 Industry Segment Critical Success Factors . . . 51-55 Industry Value Drivers . . . 56-59 Key Forces Driving Change . . . 60-62 Competitor Analysis . . . 63-69 Competitive Analysis . . . 70-75 Primary Competitive Methods . . . 76-80 Buying Groups . . . 81 Potential Competitors . . . 82 Substitute Products and Services . . . 83 Regulators . . . 84-87 Suppliers . . . 88-91 Competitive Methods Executive Summary . . . 93-95 Competitive Methods Analysis . . . 97-103 Life Span Estimates . . . 104-117 Cost of Capital . . . 118-127 Cash Flows and Assumptions . . . 128-143 Summary Analysis . . . 144-151 Core Competencies Executive Summary . . . 153-155 Core Competency-Competitive Method Matrices Finance . . . 156-161 Marketing . . . 162-168 Human Resources . . . 169-176 Administration . . . 177-181 Operations . . . 182-188