export_lecture1_2011_DELIVERED课件.pptVIP

Welcome to Export Marketing;About your lecturer;What I learned last year?;What do you know about Australians?;CLASS ETIQUETTE;Our core perspective;Learning outcomes;What we are not doing;Class Outline - today;Structure of text;Teaching approach;Context for export marketing course – our perspective;Teaching arrangements ;Important point to note about intensive course;TEACHING SCHEDULE;Consultation and communication;Assessment;Class quiz;Group assignment;Group assignment - presentation;Key points in introduction to export marketing;Events and Trends Affecting Global Business;International Marketing – the task (p9);The environment around this task;The International Marketing Task;GLOBALISATION AND RIP CURL;Environmental Adaptation (p14);The Self-Reference Criterion (SRC)and Ethnocentrism (p15);SRC and Ethnocentrism;Dangers of the SRC;Ethnocentrism and the SRC can influence an evaluation of the appropriateness of a domestically designed marketing mix for a foreign market The most effective way to control the influence of ethnocentrism and the SRC is to recognize their effects on our behavior;DVD – different social environments;Framework for Cross-cultural Analysis;Developing a Global Awareness – 3 factors (p17);Approaches to Global Awareness (p17);What’s next