export_lecture2_2011_DELIVERED课件.pptVIP

Welcome to Export Marketing;CLASS ETIQUETTE;Class Outline - today;What Should You Learn?;Culture’s Pervasive Impact p94-100;Birthrates (per 1000 women);Patterns of Consumption (annual per capita);Consequences of Consumption;Traits we share – Myth of Diversity p100;Why is cross-cultural literacy important to business?;Definitions and Origins of Culture p100-102;Defining culture;Origins, Elements, and Consequences of Culture;We All Love Flowers – Why? 99;Defining cultural values;Elements of Culture p106-110;Hofstede’s value framework;Hofstede’s value framework;Hofstede’s value framework;Hofstede indices – ex 4.5 p107;Elements of Culture p110-115;Metaphorical Journeys through 23 Nations;Cultural Knowledge p115-116;Cultural Sensitivity and Tolerance p116-117;Cultural Change p117;Cultural Borrowing p117-118;Similarities – An Illusion pp118;Resistance to Change p118-119;Planned and Unplanned Cultural Change p119-121;The Disney Case