毕业设计（论文）-苏州英宝丝绸有限公司国际化经营策略分析.doc

编号 淮安信息职业技术学院 毕业论文 题 目 苏州英宝丝绸有限公司国际化经营策略分析 学生姓名 杨苏楠 学 号 系 部 商学院 专 业 国际经济与贸易 班 级 520112 指导教师 张兴武 顾问教师 二〇一三年十一月摘 要 丝绸是我国悠久历史、灿烂文化和精湛艺术的象征。目前，我国生产的蚕茧和生丝产量约占世界总产量的70％，生丝和绸缎出口量分别占国际市场贸易量的80％和60％左右，我国是丝绸生产和出口大国，丝绸产品一直是我国重要的出口商品。 加入WTO后，随着经济全球化，丝绸企业面临着更加开放的国内市场和日益激烈的国际竞争。面对激烈变化、严峻挑战的环境，丝绸企业要得到长期生存和不断发展，就需要企业从自身因素出发，不断提高企业的技术创新能力，发挥其企业的品牌优势，从而增强企业参与国际竞争的能力，提高经济效益和竞争力。 本文以苏州英宝丝绸有限公司的国际化经营为出发点，对苏州英宝丝绸有限公司的国际化经营进行了分析。论文分析了我国蚕丝被企业的经营现状以及苏州英宝丝绸有限公司的行业现状，并采用SWOT分析法对苏州英宝丝绸有限公司进行了国际化经营分析。在此基础上，论文通过理论联系实际的方式，分析、提炼出苏州英宝丝绸有限公司国际化经营的措施。 关键词：蚕丝被，国际化，营销策略 Abstract The Silk is a symbol of China's long history, splendid culture and art. At present, China's production of cocoon and raw silk production accounted for about 70% of the world's total output, exports of raw silk and satin are accounted for the international market trading volume of 80% and 60%, China's silk production and export country, the silk products has become China's important export commodities. After joining the WTO, along with the economic globalization, silk enterprises are facing more open the domestic market and the increasingly fierce international competition. Facing the intense changes, challenges, silk enterprises to obtain long-term survival and continued development, requires enterprises from their own factors, constantly improve the technological innovation ability of enterprises, the enterprise brand, so as to enhance the ability of enterprises to participate in international competition, improving economic efficiency and competitiveness. In this paper, the internationalization of Suzhou Bao silk Co. Ltd as a starting point, to the internationalization of Suzhou springbus silk Co. Ltd are analyzed. This paper analyzes the silk business management as well as the Suzhou British Bao silk Co., industry status, and the use of SWOT analysis of Suzhou British Bao silk Co. Ltd are international business analysi