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论汽车合资企业中的跨文化管理论文.doc

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论汽车合资企业中的跨文化管理毕业论文目录汽车合资企业及其企业文化概况·································································4 1、我国汽车合资企业概况················································································4 2、汽车企业文化的内涵及意义········································································5 二、跨文化管理的实施····························································································7 1、跨文化管理的内涵························································································7 2、跨文化管理的必要性····················································································8 3、跨文化管理的方法分析················································································10 3.1本土化策略·····················································································文化相容策略·················································································文化创新策略·················································································文化规避策略·················································································文化渗透策略·················································································借助第三方文化策略·····································································占领式策略·········································································································································11 1、广州标志与广州本田的企业背景································································11 2、中日法的文化差异························································································12 3、广州标致与广州本田的管理文化差异························································13 4、广州跨文化管理的经验与教训····································································14 4.1解决文化冲突，形成共同价值观·················································14 4.2实现三种文化三种层次的融合·····················································14 4.3.文化差异最小化处理····································································14 4.4.从文化差异中得到竞争优势········