普华永道PPT模板课件.ppt

榆咒咳贺立岂私证弊堵址孟胰躺逃悉淀幂慷孜叫呻于腾宴定帛崔锻腰田郁普华永道PPT模板课件Buyer Value Survey Workshop - 6/95;战略规划的基本框架;何时采用什么图形？;流程：线性;Text;整体/部分：;Text Text Text Text;text;在发达市场，我们可以清晰地看到区域规模经济产生的价值;食用油项目各环节均以项目管理机制运行;立项报告简介;投资计划书简介;德农种业战略规划应用工具实例－购买行为;分析框架;制定战略规划的第一步是评估企业当前的业务状况，确定企业的远景目标;第二步确定战略方案的选择标准;德农种业战略规划应用工具实例－企业成长曲线;34.6;国内硫酸钾市场容量约60-75万吨，近10年硫酸钾的国产化率不断升高;以用户中阿公司所在地秦皇岛为准，使用地销售价比较，罗钾运到秦皇岛运费为280元/每吨;罗钾项目投资计划及形成的生产规模、销量;形成优质资源、成本优势、规模效益、营销通道四大资源的共生共享;未来3年销售额的增长将主要依靠新购买的品种，预计为3.4亿元，占销售额总增长量的65％；而依托新品种，营销网络拓展可实现利润贡献1.9亿元，占35％。;德农水稻业务战略规划图示;彻底改变IBM的价值取向;;PC机业务定位;单位：10亿美元;创造股东价值并使之 最大化;战略投资理念－并购整合－汽车及零部件行业整合案例;Approach;Organizational beliefs and strategy alternatives identified in the situation assessment are translated into hypotheses for testing.;Identifying Buyer Value-Based segments creates the foundation for creating the distribution channel strategy and design.;Value based segment strategies can produce incremental revenues of $700 million and reduce costs up to $150 million.;Its critical to define what factors or “attributes” are important when consumers decide to purchase from one provider versus another.;With traditional research, when you ask how important any particular feature is individually, consumers tend to say each is very important.;Based on answers to the tradeoff questions, buyer values are calculated and respondents are grouped by “like” values to help identify target segments.;These groups or segments of consumers not only have different profit potentials...;$;Based on Andersen Consulting’s investigation of the target markets, there is identifiable change in buyer preferences from window to split and cabinet air conditioners.;Competition Today Local Chinese manufacturers upgrade production technology to offer quality levels on par with JV operations Local Chinese manufacturers develop marketing capability/expertise JV operations, crippled by ability to understand market and operate within local business culture’s drop in position JVs begin to compete more on price as per