统计学论文(2)资料.docx

河北建筑工程学院2012级《统计学》结课论文学院：经济与管理学院班级：工管122姓名:马荣霞 孙华枝 王探探 邰宪 张学 学号：20123102152012310211201231024020123102252012310223指导教师：高红网上购物成时代潮流——关于网上购物的调查报告2015/1/5目录中文摘要（英文摘要）绪论关于网购的现状分析关于网购的原因你分析关于网购的对策研究结论参考文献网络购物的营销【论文摘要】文章通过对现在国民热衷的网络购物的发展现状及未来的发展前景进行研究，并且分析和探讨了目前关于网购的缺陷和弊病。文章还从网购的男女比例、频率、主要购物产品、支付方式以及网络购物所面临的问题等出发，通过SPSS软件进行综合分析，使网络购物的优缺点以一个合理客观的角度显现出来。同时，文章还通过与传统营销模式进行对比，突出网购的特色化和现代化。以求不断更新网络购物的技术，合理有序地管理网购平台，弥补信息不对称的缺陷、减少上当受骗的次数,使商家获取合理利益,使消费者满意放心，力求一个相对公平、公正、透明的营销。希望对网络购物以后的发展有所帮助。基于以上分析，本文通过分析总结了有关于网上购物的相关理论成果，对网络购物中性别差异与网购的关系、访问网站与所选产品的差异、货比三家与性别之间的关系等做了数据分析，找到关键因素，建立模型。通过分析得出以下结论：性别与是否进行网购并无较大关系，但性别与购物种类的关联交大。访问网站与所选商品有密切关系。货比三家与性别之间也有不同程度的关联。网络购物有较大的发展空间，对推动全球经济一体化有巨大贡献。【关键词】网上购物 优势利弊 SPSS分析 传统对比 改进措施Marketing of online shopping【Abstract】Through the network shopping for now national development present situation and future development prospect for research, and analysis and discussion of the current on the defect and drawback of online shopping. The article also from the male ratio of online shopping, the frequency, the main shopping products , payment methods and the problems faced by the network shopping, comprehensive analysis by SPSS software , the advantages and disadvantages of online shopping at a reasonable objective perspective. At the same time,the article also through comparing with the traditional marketing mode, highlight the characterization of online shopping. Technology in order to update the network shopping, online shopping platform, reasonable and orderly management make up for the defect of information asymmetry, reduce the number of consumer is deceived, satisfy consumers trust, make the reasonable interests of the merchants, strive for a relatively fair, fair and transparent way of marketing. Hope will be helpful to the development of network shopping later.Based on the above analysis, this paper through the analysis summarizes the related theory about with in online shopping, on the relationship between the gender differences in onlin