会展管理第五章(英文版)课件.pptVIP

CHAPTER 05;Learning Objectives;Understand the role of the media in events Identify the unique elements and resources of an event Understand the process of developing an event concept Understand the importance of designing the event experience Apply the screening process to evaluatethe feasibility of an event concept;Stakeholders in events;Stakeholders in events;The host organisation;Current social trends and issues Climate change and sustainability Globalisation and events The impact of technology and the Internet Involving the host community Public authorities and their role Managing word of