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会展管理第五章(英文版)课件
CHAPTER 05;Learning Objectives;Understand the role of the media in events
Identify the unique elements and resources of an event
Understand the process of developing an event concept
Understand the importance of designing the event experience
Apply the screening process to evaluatethe feasibility of an event concept;Stakeholders in events;Stakeholders in events;The host organisation;Current social trends and issues
Climate change and sustainability
Globalisation and events
The impact of technology and the Internet
Involving the host community
Public authorities and their role
Managing word of mouth
;Enormous increase in sponsorship in recent decades
Sponsorship is now viewed as primary promotional tool in an event’s marketing mix
Successful events can increase brand awareness and sales for sponsors
Sponsors as partners in events
Creating win/win marketing campaigns;The impact of new technologies on the media
The globalisation of the media
The impact of the media on events
Increased audience reach through the media
Working in partnership with the media;Sharing the vision of an event
Forming and managing event teams
The importance of the event team;The importance of participants and spectators to an event
Connecting with the emotions of the audience
The criteria by which spectators judge events;In-house events
Pitching and tendering for events
Bidding for events
Franchising events;Defining the purpose of the event
Identifying the event audience
Deciding the timing of the event
Choosing the event venue
Choosing the event concept
Summarising the event creation process
Designing the event experience;The marketing screen
The operations screen
The financial screen;冲午板迂僵相赚某页穗奖五狗站嗓读愤叼铸抢澳叔遁爷箭妖迟撒证盆献栈会展管理第五章(英文版)课件会展管理第五章(英文版)课件
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