会展管理第五章(英文版)课件.ppt

CHAPTER 05;Learning Objectives;Understand the role of the media in events Identify the unique elements and resources of an event Understand the process of developing an event concept Understand the importance of designing the event experience Apply the screening process to evaluatethe feasibility of an event concept;Stakeholders in events;Stakeholders in events;The host organisation;Current social trends and issues Climate change and sustainability Globalisation and events The impact of technology and the Internet Involving the host community Public authorities and their role Managing word of mouth ;Enormous increase in sponsorship in recent decades Sponsorship is now viewed as primary promotional tool in an event’s marketing mix Successful events can increase brand awareness and sales for sponsors Sponsors as partners in events Creating win/win marketing campaigns;The impact of new technologies on the media The globalisation of the media The impact of the media on events Increased audience reach through the media Working in partnership with the media;Sharing the vision of an event Forming and managing event teams The importance of the event team;The importance of participants and spectators to an event Connecting with the emotions of the audience The criteria by which spectators judge events;In-house events Pitching and tendering for events Bidding for events Franchising events;Defining the purpose of the event Identifying the event audience Deciding the timing of the event Choosing the event venue Choosing the event concept Summarising the event creation process Designing the event experience;The marketing screen The operations screen The financial screen;冲午板迂僵相赚某页穗奖五狗站嗓读愤叼铸抢澳叔遁爷箭妖迟撒证盆献栈会展管理第五章(英文版)课件会展管理第五章(英文版)课件