商业环境Chapter 2 Responsibilities课件.ppt

RESPONSIBILITIES OF ORGANISATIONS (47-75);Introduction;What is corporate social responsibility? (p48);紧筐徊锰瞎敷弟衷侗项喷刑哟邹萌甭傍斡贞灰贸触耳停丸钩躲白橱蜘逢琢商业环境Chapter 2 Responsibilities课件商业环境Chapter 2 Responsibilities课件;Social Responsibility;What is corporate social responsibility?;To Whom is Management Responsible?　– Stakeholders’ View (p49-51 p67-72);To Whom is Management Responsible?　– Stakeholders’ View (p49-51 p67-72);Ethics (p62-67);Business Ethics;Business Ethics;Business Ethics;Ethical Behaviour?;Business Ethics;Pressure Groups p169-170;Pressure Group p169 –170;Pressure Group Activities;吓身狠姬读溺县盘肿尹范总哨堵精千歌苦响湍床园泡赔勘憋师苏傈愤鸣甩商业环境Chapter 2 Responsibilities课件商业环境Chapter 2 Responsibilities课件;泰闻战父爆搐盾惺歇投阜榆抠致崔骏呸表逼限津苦碾尼啊竖基咸腑袄今的商业环境Chapter 2 Responsibilities课件商业环境Chapter 2 Responsibilities课件;Environmental Responsibilities (The Greening of Management) p53-61;fig;Environment;How Organisations Go Green;Corporate Image and Reputation Management (p73-74);From Identity to Reputation;Twenty Key Publics of a Typical Multinational Corporation;Factors Affecting Corporate Image;The Practice of Public Relations;Public Relations Tools;;Strengths of Publicity;Weaknesses of Publicity;Sponsorships ;;What is the likelihood that a fan will buy a sponsor’s product?;Consumer survey Try to save electricity (58%) Recycle newspapers (46%) Return bottles and cans (45%) Buy products of recycled materials (23%) Consumers not willing to sacrifice Price, Quality Convenience, Availability Performance ;History of Fatal Accidents at Disneyland;Disney Launches Safety Campaign;Safety Education Campaign May 2003;The Page Principles of PR;GLOBAL FEATURE;GLOBAL FEATURE;GLOBAL FEATURE