实用外贸英语函电课件.pptVIP

实用外贸英语函电Practical English for Foreign Trade Communication;Unit Two The Structure and Layout of a Business English Letter商务英语书信格式;1)Letterhead(信头); 1）Letterhead(信头) ;1）Letterhead(信头);2）Reference Number (发文编号);2）Reference Number (发文编号);3) Date (日期);4）Inside Name and Address(封内名称和地址);4）Inside Name and Address(封内名称和地址);4）Inside Name and Address(封内名称和地址);If the letter is addressed to the company but directed to the attention of an individual ,the inside adress is written: e.g. Richard Thoms Baldwins Ltd. 150 Gower Street LONDON W.1. England ATTN:Mr.John Smith . The Sales Manager (ATTN=ATTENTION=For the attention of) ;5)The Salutation(称呼);5)The Salutation(称呼);6）the Subject Line(事由标题);7)The Body of the Letter(信的正文);8）the Complimentary Close(结尾敬语);8）the Complimentary Close(结尾敬语);9) The Signature(签名);9) The Signature(签名);10) The Reference Notation(经办人代号);11)Enclosure Notatation(附件);12)Carbon Copy(抄送) ;13) postscript(附言);The Layout of a Business Letter(书信格式); ①Letterhead(信头) ②Ref.No. (发文编号) ③ Date（日期） ④Inside Name and Address （封内名称和地址） ⑤Salutation(称呼) ⑥ Subject Line (事由标题) ⑦ Body of the letter ………………………………………………………………………… ……………………………………………………………………………… ……………………………………………………………………………… ⑧Complimentary Close(结尾敬语) ⑨Signature（签名） ⑩Reference Notation（经办人代号） ⑾Enclosure Notation （附件） ⑿Carbon Copy（抄送） ⒀Postscript （附言）;2)Letter Styles;Addressing the Envelope（信封写法）