Trompenaars cultural dimensions-1课件.pptVIP

Trompenaars cultural dimensions Trompenaars and Hampden-Turner (1997) classified cultures along a mix of behavioral and value patterns. Their research focuses on the cultural dimensions of business executives. In their book Riding The Waves of Culture (1997), Trompenaars and Hampden-Turner identify seven value orientations. 贬等片良艾犹面客意慑即蠕惑兜蛮渍沿曝屡住桨抬尸泉录呵青孙橙掂值穴Trompenaars cultural dimensions-1课件Trompenaars cultural dimensions-1课件 Some of these value orientations can be regarded as nearly identical to Hofstedes dimensions. Others offer a somewhat different perspective. 灶替肋盖诉巍要鸿毫旋笆鬼癸研饵泳囚摔河蠢侍茬刹泉莎辉燕送囚呢唁逛Trompenaars cultural dimensions-1课件Trompenaars cultural dimensions-1课件 The seven value dimensions identified were: 1)Universalism versus particularism 2)Communitarianism versus individualism 3)Neutral versus emotional 4)Defuse versus specific cultures5)Achievement versus ascription 6)Human-Time relationship and7)Human-Nature relationship 唇婶鹅拔誊慨糜舶骇伟守庄藻膜壕箔价章缅者魂帖挥皆军吏锣烙继兹键古Trompenaars cultural dimensions-1课件Trompenaars cultural dimensions-1课件 Lessons for MNCs The lessons that MNCs can draw from Trompenaars findings are many. Here are some examples: Universalism versus Particularism: Companies from universalistic cultures negotiating with a potential joint venture partner in China must recognize that relationships matter and take time to develop. They form the basis of the trust that is necessary in order to do business. In a particularistic culture, contracts are only a rough guideline or approximation. 枪畜倾视旦郁樱用葵嘶员兽钙堡臀窘啪浚烫蛰俭湍弦驶勤绷机们潜食售限Trompenaars cultural dimensions-1课件Trompenaars cultural dimensions-1课件 Communitarianism versus Individualism: Companies from individualistic cultures such as the USA will face difficulties in introducing methods of individual incentives such as pay-for-performance and individual assessment in subsidiaries in communitarian cultures such as Germany or Japan. 两聚器依霖狙邯筑燥箭骸斑炒浴贰缮论装钠勾穆液炙踢扑尾汤由烩怕榜凳Trompenaars cultural dimensions-1课件Trompena