客户关系管理系统—毕业设计(论文).docVIP

客户关系管理系统 摘要 在各个行业里，顾客就是上帝，是衣食父母。要想在领域有更大的发展，不但要不断地挖掘新客户，还要使老客户成为忠诚的客户，占领市场份额就是占领客户群体。为获得更多的客户，保留更好的客户，创造更大的客户价值，保持客户永久的忠诚，建立一对一市场营销从而为企业带来更丰厚的利润和持续的竞争优势。VB，数据库 Abstract In each profession, the customer is God, is operators Food and Clothing Parents. Must want in to have a bigger development in the domain, not only must excavate the new customer unceasingly, but also must cause the old customer to become the oneself loyal customer, seizes the market share seizes the customer community. Along with the computer new technology development and the application popularization, was the automated management has substituted for the traditional management way with the computer management daily business. The small and medium-sized enterprise customer management system management system has realized and the customer correlation each kind of information systematization, the standardization and the automation. Through to the customer type management, the customer management and the reminder manages three modules basic functions the realization, carries on to customer each kind of information increases, deletes, looks up, changes and so on the operation, completes to the customer information management. These functions are basic may satisfy the common small and medium-sized enterprise to the customer management demand, causes the enterprise to save the manpower, reduces the labor intensity; Reduces the cost, saves the expenditure; Raised the management level, strengthened the enterprise in the same profession competitive power; At the same time enhanced the customer information processing timeliness and the accuracy. This system obtains more customers through the customer management system management system to the customer management for the enterprise, retains a better customer, creates the bigger customer value, the maintenance customer permanent loyalty, establishes a pair of market marketing, thus brings the competitive advantage for the enterprise which a richer profit and co