服务管理和营销1课件.pptVIP

The Marketing Game The Marketing Game: What is It? A “living” case, where you learn about a situation, evaluate opportunities, develop a strategy, and make marketing plan decisions. In which you get regular feedback, in a report that summarizes your marketing outcomes and related financial results, based on both your plan and competitors’ decisions. Where you analyze what you’ve learned by doing … to figure out answers to what you do not know (and could not know!) at the beginning. That challenges you to improve your strategy in light of the learning... Special Objectives Served by TMG To dev