新职业英语第一册unit8.ppt

Objectives: 1. Students learn the basic parts of a job advertisement. Students can identify their preferences for future career. To master new words and expressions of text A. To get to know the form of writing. “三百六十行，行行出状元” 三十六行是中国唐代社会主要行业的统称，反映当时社会行业的分工。 三十六行分别指：肉肆行、宫粉行、成衣行、玉石行、球宝行、丝绸行、麻行、首饰行、纸行、海味行、鲜鱼行、文房用具行、茶行、竹木行、酒米行、铁器行、顾绣行、针线行、汤店行、药肆行、扎作行、仵作行、巫行、驿传行、陶土行、棺木行、皮革行、故旧行、酱料行、柴行、网罟行、花纱行、杂耍行、彩兴行、鼓乐行和花果行。 Warming-up Suppose you are the manager of HR Department of McDonald’s, and you need a new assistant to help you with your daily work. How do you write an job ad ? What does a recruitment advertisement mainly consist of? A recruitment advertisement mainly consists of four parts： Company Introduction A company will usually start its ad with a brief introduction of itself in order to offer the job seekers a clear idea of the company. It usually includes the company’s history, major business scope and major achievements, etc. Position and Job Description Job description is a summary of responsibilities a vacancy should carry. It is listed in details for the job seekers so that they can understand whether they are capable for the position. Qualification for Application Qualification for application means the requirements needed for the position, e.g. age, sex, education background, training, work experience, specialties, skills, and personalities. Methods of Application Companies usually state clearly in their ads the methods of application. Special requests would be listed like sending resumes by mail or email, closing date, details on how to reply and to whom. What kind of career is it? It organizes productions according to the market, and then sell its products to the customers in need to get its profits. 根据市场需要组织生产产品，并通过销售手段把产品提供给需要的客户以获得利润。 营销的主要过程有： 　　（1）机会的辨识（opportunity identification），包括市场调查、市场分析、生产决策、市场定位等； 　　（2）新产品开发（new product development），包括新产品的研发、新产品的生产等； 　　（