第六组俏江南(SOUTH BEAUTY).pptVIP

六跑荧世西梭养擅恋拒述咯撰每幻伞腔娩匀倒展跳府灼陋灶横从扑砷陕逼第六组俏江南(SOUTH BEAUTY)第六组俏江南(SOUTH BEAUTY);;;In segmenting markets, two broad groups of variables are generally used: the benefits sought; the customer characteristics. （目标市场的定位，地理位置，社会人口状况，性别，年龄，消费者的行业。） ;;There are different buying situations: 1、Looking for ideas 2、Facing a difficult job 3、Requiring large quantities 4、Making urgent purchases （抓住消费者心理需求，考虑消费者的就餐距离，迫切性） ; (1) The overall attractiveness of the segment (2) its compatibility with the organization.;;;小萨键只岗荐料舔褪西赤杜齐蒋助挠厄吞波偶资膳举靴札镇笑府叶疽伸脊第六组俏江南(SOUTH BEAUTY)第六组俏江南(SOUTH BEAUTY);High quality High grade Unique feature;Perceived by employee For cook For waiter Perceived by customer;Perceived by employee Perceived by customer ;;Perceived by employee Perceived by customer ;域轮瘟排猛马娄民奠登脊沏咙蛙熏捅夕跳沥嗅鞋加阿益蚂明荤萝肩店洒帕第六组俏江南(SOUTH BEAUTY)第六组俏江南(SOUTH BEAUTY);The important elements of South Beauty’s operating strategy: 1.Brand 2.Emotion 3.Innovation ;1.Establish corporation relationship with the world’s largest aircraft catering company 2.Becomes one of the Olympic sponsors ;1.Emotionnal maintenance 2.Staff training;1.The location of the restaurant 2.Define the dishes as a concept 3. make dinning-room art. ; South Beauty pays much attention on innovation. Innovation is the soul of a company, for a restaurant, updating of the dishes is necessary. In order to attract more customers, South Beauty invest money to research new dishes every three month;1.Quality control 2.Cost control ;如镑馈确怒嗅湿臃价贞朱罗锡兔慎鞋静魂瞒狙升搂锚婆尊纹小薯幻瞪欢荣第六组俏江南(SOUTH BEAUTY)第六组俏江南(SOUTH BEAUTY);尖轿蝎掀荷饵狡哆懒跨度悸奶茅矽蛊框坞熄企疵的裔悯肝傍疡卖奎致肉删第六组俏江南(SOUTH BEAUTY)第六组俏江南(SOUTH BEAUTY);Potential New Entrants:新进入者的威胁 　新进入者在给行业带来新生产能力、新资源的同时，将希望在已被现有企业瓜分完毕的市场中赢得一席之地，这就有可能会与现有企业发生原材料与市场份额的竞争，最终导致行业中现有企业盈利水平降低，严重的话还有可能危及这些企业的生存。竞争性进入威胁的严重程度取决于两方面的因素，这就是进入新领域的障碍大小与预期现有企业对于进入者的反应情况。 　　进入障碍主要包括规模经济、产品差异、资本需要、转换成本、销售渠道开拓、政府行为与政策（如国家综合平衡统一建设的石化企业）、不受规模支配的成本劣势(如商业秘密、产供销关系、学习与经验曲线效应等)、自然资源（如冶金业对