营销活动中的公共关系分析（Analysis of public relations in marketing activities）.docVIP

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营销活动中的公共关系分析（Analysis of public relations in marketing activities）.doc

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营销活动中的公共关系分析（Analysis of public relations in marketing activities）

营销活动中的公共关系分析（Analysis of public relations in marketing activities） First, the importance of real estate marketing public relations Like a raging fire in the real estate market today, the project alone is not sufficient to show the sales marketing skill, how to add additional value of products, to ensure the maximum profit under the condition, also a considerable share in the market, and establish a good word-of-mouth marketing, PR value is reflected. So, what is marketing public relations? Public relations marketing as the name suggests, is the marketing and public relations with the relatively narrow concept mentioned here, which is based on the market, a marketing tool for enterprises and consumers of media public relations behavior. With the diversification of project promotion methods, the role of advertising has been gradually weakened, and marketing public relations has increasingly become the new favorite of real estate marketing planning. Because marketing has the characteristics of two-way communication, by carrying out public relations activities, make the enterprise products and target customers most intimate contact, not only can get feedback information directly, but also easy to achieve mutual trust and eliminate misunderstanding, so more and more real estate companies realize the importance of marketing public relations and actively applied. I have met with some colleagues, it is because of proper use and tasted the sweetness of this, their practical marketing way to give a consistent recognition, more will this marketing function to the extreme, will adjust the proportion of the public relations activities in the promotion of the project accounted for 80%, but only as a promotional advertising media the auxiliary way. Some large companies have set up customer relations department, which is a functional department for deep excavation of customers and public relations, which is also a kind of evolution of marketing public relations. Two, the advantages