重构渠道利益链（Reconstruction of channel profit chain）.doc

重构渠道利益链（Reconstruction of channel profit chain） Time: March 2010 Location: a city in Jiangxi Province Person: Yuan Zong, general manager of the market and legal representative of Yang Chengping, the dealer company Since joining the Pacific Yang estate liquor, soon found that enterprises have been using the mode of operation is the growth of the market, and several years ago, the market and the product has been fully mature, even now, has been showing signs of recession. Therefore, must be on the market to conduct a comprehensive rectification, in accordance with the mature market standard and mode of operation, and then use the mature market, the comprehensive control of the market, the establishment of market barriers, to ensure the long-term steady growth of market. In February 1, 2010, after the re integration, low specific distribution enterprise products circulation company was set up, the product began to orderly and reasonable flow, to March 15th, three specific distribution enterprise products company to realize centralized office, centralized storage, unified logistics enterprises to accept, at this point, Yang Chengping announced the restructuring of the channel has been basically completed (see the 2010 edition of wine 21), the market emerged from the disorder to the new situation. In a dealer meeting, the president, the original dealer consortium is now the dealer company shareholders, the legal representative of the yuan Zongwen Yang Chengping: fight invaders are mature? In fact, the service personnel also more than once in a weekly meeting raised the same question, Yang Chengping could see everyone anxious mood, but still firmly shook his head and said: although the channel has been straightened out, but the price is not stable and standard, only when the price stability target, channel confidence will be highlighted, channel the energy to get the biggest play, and only then, can an enterprise in the channel will summon wind and call for rain, channel