商业民航运输业crm主要变化及挑战（Major changes and challenges of CRM in commercial aviation industry）.docVIP

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商业民航运输业crm主要变化及挑战（Major changes and challenges of CRM in commercial aviation industry）.doc

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商业民航运输业crm主要变化及挑战（Major changes and challenges of CRM in commercial aviation industry）

商业民航运输业crm主要变化及挑战（Major changes and challenges of CRM in commercial aviation industry） The biggest challenge for CRM is how to deliver information about frequent travelers travel habits to the production management system, so that the most loyal customers get the most competitive fares and benefits. Its hard not to be surprised at the dramatic changes that the airline industry has shown in the past 10 years from short haul flights to Cologne in Gatwick. 10 years ago, the national airlines return ticket from Gatwick to Cologne needed $500, but todays cheap airline ticket is only $50. The fare is better than 20 minutes to the airport by taxi! However, parity aviation in this long CRM forefront of the industry, a meteoric rise is only recently. This paper will discuss the major changes and future challenges of CRM in the commercial aviation industry. Improve attendance The civil aviation business simply means that customers can pay as much money as possible when they fly to B in A, and they can have the next flight very soon. An airline must have at least 70 - 80% of its seats on each flight, or it will lose money. For this purpose, the core technology of the airline and its related industries developed aviation business: the production management system and booking tools, such as Sabre or Galileo/Apollo tools can help the travel agency (they will always be able to a large number of tickets sold) offers a number of flights, air tickets and fares for customers to choose. The availability of tickets and fares for each aircraft depends on the airlines output management system. Once the reservation is made, the ticket can be printed for the customer to use at the time of ticket checking, and only one reference number is needed if an e-ticket is issued. Nowadays, more and more people begin to book airline ticket through the Internet, or direct from airline website or through independent website, if E or O are booked. Many airlines offer special fares on the Internet, which