2003mba管理辅导2管理背景知识（2003mba 2 management background knowledge management guidance）.docVIP

2003mba管理辅导2管理背景知识（2003mba 2 management background knowledge management guidance） 2003MBA management coaching 2 management background knowledge Editor: snowflake Author: Source: everyone Software Station Update Date: 2003-8-26 Management background knowledge I. management and environment (1) relationship between management and environment (two) the living environment of enterprise organization; The enterprise cannot be isolated Management is also inseparable from the impact of the environment: (1) the environment has a selective role for Managers (2) the environment has an important impact on the various functions of management (3) management activities have some adverse effects on the environment 1., the general environment for the survival of enterprises - macro environment analysis 2., the special environment for the survival of enterprises - industry environment analysis 3. internal environment analysis of enterprise organization 4. comparison and analysis of enterprise environment POLITICS ECONOMY SOCIETY AND (PEST TECHNOLOGY analysis): refers to the political, legal, economic, social, cultural and technical point of view, analysis of environmental change on the impact of this enterprise a method. Michael Potter, a professor at the Harvard University, proposed a structured approach to environmental analysis, also known as the five forces analysis, in his famous competition strategy He selected five environmental factors are: 1. new entrants into the threat of 2. vendors bargaining power 3. buyers bargaining power 4. substitutes threat 5. existing business competition Analysis of the internal environment to improve the efficiency of enterprise resource use: investigate the objective resources owned by the enterprise and its subjective use of these resources What resources are needed to carry out management activities? Human resources, material resources, financial resources, information resources This paper introduces a famous analysis method, ----SWOT analysis