如何用互联网思维将高端盒饭卖到年入千万(How to sell high-end lunch to the annual income of millions of Internet thinking).docVIP
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如何用互联网思维将高端盒饭卖到年入千万(How to sell high-end lunch to the annual income of millions of Internet thinking)
如何用互联网思维将高端盒饭卖到年入千万(How to sell high-end lunch to the annual income of millions of Internet thinking)
I horse recently launched a series of cases about the food and beverage industry -- see xinladao: 800 million years into the fish Hot pot is how to make the king, and Wong Kee Huang: a high to sell 2 billion walk grass root economics : the Roasted Duck sold to civilians in 700 million years! Huang Zi Bao fast speed experience: how to do a minute out meals this article is a series of fifth articles, this time we turn our attention to the high-end snack.
Wang Xun came to Shanghai in 2009 from the peoples University Graduate School of finance, has entered the countrys largest trust company - Ping An Trust, resigned in 2012 founded the Kyrgyzstan state company, specializes in high-grade lunch. But a little trouble, how to do what is the scale of tens of millions of water? He will support the business logic of a lunch into big business? Why can Ji Lefu lunch sell high price 35 yuan to 80 such a dark horse? I founder Ji Lefu Wang Xuns understanding of the entrepreneurial process. The following is the oral:
Source: I horse
The high-end market is blue box
After I graduate came to Shanghai, enter the Ping An Trust to work because of bad weather, missed the dinner time or in order to save time and other reasons to eat takeout lunch. At that time the Chinese market takeaway is husband and wife shop made out of low quality, low lunch, these small kitchen hygiene conditions are poor, can not guarantee the food quality, can not meet the ordering quantity of business meetings. Although a small part, such as South Beauty Restaurant also incidentally do takeout, but its main focus is on Hall food, takeaway packaging and distribution services can not keep up. Anyway, I did not find a Chinese takeaway food, packaging, price and other aspects to my satisfaction. In addition, although there are hungry and will specialize in home delicacy food takeaway, but they are not only to provide a
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