工业企业的品牌化销售工具系列――如何策划创作出有销售力的企业宣传册管理（How to plan industrial enterprises brand sales tools -- to create a corporate brochure sales force management）.docVIP

工业企业的品牌化销售工具系列――如何策划创作出有销售力的企业宣传册管理（How to plan industrial enterprises brand sales tools -- to create a corporate brochure sales force management） The industrial enterprise is for precision marketing industry users, is one to one marketing, so the mass consumer goods commonly used means of marketing, such as the mass media advertising, for industrial products, is basically a failure or invalid. Industrial products have their own unique way of communication, which is one of the commonly used tools for corporate brochure. In Zhang Donglis Bojan brand marketing industrial customer base, almost every family will entrust us to create a corporate brochure, the commonly used and effective no trivial matter. Even in the age of the Internet, corporate brochures printed version of the status is still not affected. To illustrate how important corporate brochure, Zhang Dongli had the services of a well-known domestic central air-conditioning equipment manufacturing enterprises, the market of nearly ten people, 80% of the energy spent on the production of corporate brochure, annual new production and update dozens of corporate brochures, were influenced by different users and different industries the level of the purchase decision of the group, even the printing fee each year to spend millions. The customer marketing department, have been jokingly called sample of. Since the corporate brochure plays such an important role in industrial marketing, how to create a good market power brochure? Zhang Dongli is here to make a discussion with colleagues. A clear positioning stage, to achieve targeted corporate brochure. You see every kind of corporate brochure, in accordance with the classification of Bojan Zhang Dongli brand marketing, mainly divided into two categories: one is based on the brand oriented brochure, is a class of products, corporate brochures or considering two. According to the classification of products lies in the brand content and content proportion. These two kind