汉译英商标翻译的方法（Method of translating Chinese to English trademarks）.docVIP

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汉译英商标翻译的方法（Method of translating Chinese to English trademarks）.doc

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汉译英商标翻译的方法（Method of translating Chinese to English trademarks）

汉译英商标翻译的方法（Method of translating Chinese to English trademarks） Method of translating Chinese to English trademarks Questioner: 2009-04-13 11:16 zxcvbnm1117 | Views: 2588 (I) transliteration Transliteration is the translation of sounds from primitive Trademarks into the pronunciation of similar or identical target languages, which can be divided into two types: pure tone translation and harmonic transliteration. Pure tone translation is also called direct transliteration, that is, according to the pronunciation of foreign brand words, choose the same or similar pronunciation of Chinese characters together, these phrases in Chinese often do not have any meaning. Pure tone translation retains the beauty and calling function of the original trademark, such as Motorola, Motorola (mobile phone), Sony, SONY (color TV), Kodak, Kodak (film). Homophonic translation is also called homophonic pun, that is, in translation, we can choose homophonic words or phrases that can arouse the good associations of Chinese consumers. Because there are many homonyms Chinese characters, so it can be free to choose the translation pronunciation loud, graceful words to performance. Arche translated as Arche, Pantene translated as PANTENE, while retaining a syllable sounds loud, and choose Qian, ting performance of the beautiful women Chinese characters more prominent cosmetics goods characteristics. (two) free translation Paraphrase: the translation of the target language in accordance with the actual meaning of the words in the original trademark. The free translation here is different from the free translation (literal translation) relative to translation (free). The free translation of a trademark means that the meaning of the original trademark is expressed in the target language, including literal translation and creative translation. Literal translation is the translation method that conveys the meaning of the original text directly. This method is faithful to the meaning of the origin