江苏省高等教育2010年4月自学考试27877市场营销试题及答案（Jiangsu higher education April 2010 self taught examination 27877 marketing examination questions and answers）.docVIP

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江苏省高等教育2010年4月自学考试27877市场营销试题及答案（Jiangsu higher education April 2010 self taught examination 27877 marketing examination questions and answers）.doc

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江苏省高等教育2010年4月自学考试27877市场营销试题及答案（Jiangsu higher education April 2010 self taught examination 27877 marketing examination questions and answers）

江苏省高等教育2010年4月自学考试27877市场营销试题及答案（Jiangsu higher education April 2010 self taught examination 27877 marketing examination questions and answers） Jiangsu higher education April 2010 self taught examination 27877 marketing examination questions and answers [date: 2010-07-31] double click the screen automatically scroll source: Nanjing self collected network page [font: large, medium and small] Jiangsu higher education April 2010 self taught examination 27877 marketing examination questions and answers A single choice (1 minutes every day. A total of 26 points) to choose a correct answer in four answers to each of the following items in the letters in the brackets. 1. modern marketing believes that the object of marketing is product and (C) P4, A. service, B. emotion, C. value, D. culture 2. one of the characteristics of utility is (A) P12 A. subjectivity, B. objectivity, C. implicit D. conflict 3., the production technology chosen by the enterprise should minimize the adverse effects of the production process on the environment, reflecting P23 (D) A. ecological marketing concept, B. marketing concept, C. overall marketing concept, D. green marketing concept 4., enterprises in the existing production, business scope of the market depth direction of development strategy is (A) P63 A. market penetration strategy B. market development strategy C. product development strategy D. diversification strategy 5., a plywood factory originally purchased wood raw materials from the market, and now they have started a forest farm, and its development strategy is (B) P63 A. forward integration, B. backward integration, C. level integration, D. market penetration 6., low opportunity levels and high threat levels of business are (C) P86 A. adventure business, B. ideal business, C. difficult business, D. mature business 7., the demand for decline, enterprises should implement marketing measures are (B), P93, A., maintenance marketing, B., restorative marketing, C., development marketing,