知性媒体,智慧生活——由内而外的整合营销打造新城市假日（Understanding media, the wisdom of life -- the integration of marketing from the inside of the city to create a new holiday）.doc

知性媒体,智慧生活——由内而外的整合营销打造新城市假日（Understanding media, the wisdom of life -- the integration of marketing from the inside of the city to create a new holiday） The second half of 2007, the city holiday weekly to the livelihood of the people of Hangzhou A new force suddenly rises., began to enrich, to advocate the intellectual life for city holiday accepted by the majority of young people. New event constantly released, retail sales rose sharply. More and more eyes gradually attracted by it, more notably, it held the Hangzhou tide event selection, the gorgeous color frame, become fashionable people relish the talk. Sponsored by the mainstream of Urban Life Weekly Zhejiang daily newspaper group, the 2006 - 2007 city holiday Hangzhou tide event selection, after nearly two months of time to recommend to the reader and vote at the end of September 2007 ended. In this selection, all kinds of awards from the city of charm and the trend of the quality of life, they are: absolute popularity -- the Hangzhou group of dance linmen program; trend -- the Hermes brand trend; concept, LOHAS, environmental protection bags; the trend of Subversion -- Liuhe apartment; the trend of visual - nostalgia BOBO head; the trend of life design of , Oregon, purchasing, easy to buy a good high-end products. City holiday happened to turn the world upside down changes in a short period of time, the Hangzhou newspaper attention. What is the reason for the success of it? In September 2007, the person in charge of city holiday suffer competition situation is difficult to break through Hangzhou weekly, made a special trip to visit the ancient international consultancy Qizheng Mu Chairman Mr. Kong Fanren, stated the following facts and confusion: City holiday is the Zhejiang daily newspaper groups life magazine, Hangzhou is committed to creating the life, entertainment partners, and seek new profit space. But Hangzhou city is only 3068 square kilometers, more than 400 of the population, is actually a medium-s