谋定而动,引领企业发展管理（Plan and moving, guiding the development of enterprises management）.docVIP

谋定而动,引领企业发展管理（Plan and moving, guiding the development of enterprises management） [Abstract]: from the simple sports shoes enterprises to the full range of sporting goods brand enterprises, the annual output value from 2001 90 million to 2008 3 billion, XTEP took special step at the stage of commercial myth. Behind the rapid growth, must be firmly support the enterprise strategy. Develop context and strategic business strategy development AMT forward essays: XTEP as a strategic sector responsible person, how do you understand the business strategy? Zhang Meng: the companys strategy, the first is the boss will, or is the mission. It is an entrepreneur for their career vision and mission, I call it financial goals. As the occupation managers, we must be clear and understanding in the vision and mission of the company, we want to do a business such as to what extent, five years after the enterprise to do many billion, which is the core idea of enterprise. Secondly, at the strategic level, I will be decomposed into corporate strategy and business strategy. Corporate strategy is described in the context of corporate goals, including the core competitiveness, the company in the market, the definition of competition, how to develop the competitiveness and implementation path, knowledge support system etc.. On this basis, further down into corporate strategy business strategy, the implementation of the various business areas (not the Department) strategy, such as sales, marketing, brand, product, human resources, finance, procurement and production strategy. The conventional method to formulate the company strategy is the first to discuss the internal and external environment analysis, market opportunities, and market selection. But in fact, each enterprises situation is different, the process of strategy formulation is not the same. The strategy itself for an enterprise in each stage will play a different role. In the case of XTEP, from a manufacturing enterprise to a bran