转型期如何植入新文化因子（How to implant the new cultural factors in transition period）.doc

转型期如何植入新文化因子（How to implant the new cultural factors in transition period） The market is constantly changing, so the enterprise strategy is changing, and the factors of corporate culture also need to be adjusted. But the culture change is most likely to go wrong How to do that? Although corporate culture usually manifests as the enterprises mission, vision, values, behavior norms, moral norms and traditions and habits, but the enterprises in the process of development and change, often need according to the requirements of the new development strategy put forward some new cultural elements, and is committed to the creation of new cultural enterprises. How to grasp the key to creating a new culture of enterprises? Looking for cultural infiltration law Culture is a dynamic awareness of the product, not a negative reflection of the objective environment. For a new cultural demand objectively and are often intertwined contradictions of various interests, bound to traditional customs ingrained, which are always a few people first began awakening, they proposed to reflect the objective needs of the new cultural ideas, advocating change ideas and behaviors of the old enterprises, become a pioneer of the new culture. It is because of a few leaders and advanced elements of the demonstration, inspiration and drive, in order to gradually form a new pattern of enterprise culture. From the micro perspective, the minority leader and advanced elements of the cultural vision, individual positive response attitude usually undergoes a familiar, understanding, compliance, identification and internalization process. Familiar with. Enterprises can build a set of cultural information network, such as magazine, television, computer network, internal slogans, system text, training etc.. Employees spread through culture, access to new cultural information, feel the cultural vision is this, can understand and are familiar with the new enterprise culture language, symbols, methods, process, i