中国联通3g电子阅读项目内部规划文档（Chinese Unicom 3G electronic reading project planning document）.doc

中国联通3g电子阅读项目内部规划文档（Chinese Unicom 3G electronic reading project planning document） This article is contributed by easoo Ppt documents may experience poor browsing on the WAP side. It is recommended that you first select TXT, or download the source file to the local view. Focus on customer integration, innovative solutions, electronic reading, project planning documents Catalog Electronic reading project user needs analysis, electronic reading project planning ideas, electronic reading project product and function design User location analysis The use of mobile phone reading users, Internet service and mobile phone users age convergence, mainly concentrated in the range of 18-30 years old currently used mobile phone users to read, the sex ratio of convergence of Internet business and mobile phone, male and female ratio is approximately 4:1 Heavy users: the use of mobile phone reading client; ordinary users access WAP reading website users; potential users: a mobile phone access to the Internet but no mobile phone users to read (below) * Note: the user is divided into user Market Research Symposium and questionnaire survey were outbound, held two seminars, completed a total of 3131 outbound sample. The analysis results of qualitative and quantitative User location analysis Heavy users: read clients read through mobile phones Potential users: Mobile Internet access, but not mobile phone users to read behavior. Mobile phone users to read the willingness to pay is obvious, especially the potential users are willing to pay a high proportion of 78% for mobile phone reading; users generally can accept the payment range of 3~10 yuan, the cost of more than 10 yuan, after the user willingness to pay for households with severe decline; the willingness to pay is significantly lower than that of mobile phone reading ordinary users and potential users, that heavy users can replace the free resources in a more easy to find; ordinary users and potential users willingness to pay, the