我国家具企业实实施绿色营销策略初探（Implement green marketing strategy in Chinese furniture enterprises）.docVIP

我国家具企业实实施绿色营销策略初探（Implement green marketing strategy in Chinese furniture enterprises） Implement green marketing strategy in Chinese furniture enterprises Abstract: This paper describes the furniture enterprises in our country at present green marketing dilemma, and discusses how to implement the green marketing of enterprises. Key words: furniture enterprises; green marketing An introduction Green marketing refers to the concept of environmental protection as its business philosophy to a green culture as its value concept, to consumers of green consumption as the center and the starting point, and strive to To meet consumer demand for green consumer marketing strategy. The enterprise in the production process, the enterprises own interests and the interests of consumers, social benefit and ecological environment benefit and so on four The interests of unity, and as a center, conception, design, manufacturing and sales of products and services. The concept of green marketing is a new marketing concept and adapt to the consumption demand in twenty-first Century, is a newly developed peoples pursuit of health, safety and environmental protection under the ideology of the The marketing mode and method. Able to respond positively to the sustainable development strategy of our countrys green marketing strategy will become an important strategy for the development of Chinas enterprises. Facing the green marketing two China furniture products dilemma Production management of furniture enterprises hinder the green marketing development of many furniture enterprises too much emphasis on short-term and micro interests, make the green marketing objective is facing many problems and obstacles . Backward mode of production, management, do not pay attention to environmental protection, emissions in the production process of contaminants (such as sewage, waste gas and waste residue), causing a certain degree of pollution to the environment. The lack of a green consumption demand C