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改进头脑风暴的七个步骤(麦肯锡)(Seven steps to improve brainstorming (McKinsey))
改进头脑风暴的七个步骤(麦肯锡)(Seven steps to improve brainstorming (McKinsey))
Seven steps to improve brainstorming
Most try to set off the brainstorming attempt is doomed aborted. To produce better ideas, and increase your chance to take action according to these ideas, we must first put forward higher quality problems.
The development of enterprises cannot do without a good idea. Innovation to seek new products from the pipeline of the R D team, operation team to explore the time process improvement, to the chief executives looking for future growth opportunities -- all senior managers want to build their creative activities, participation and management team Everfount to produce more and more creative ideas.
However, to some extent, all executives have been seeking new ideas through traditional brainstorming sessions -- painful experiences around the world, this meeting is still in order to use the method of enterprise groups to produce creative and most widely used. We are so familiar with the scene: first of all, a group of mainly political reasons based on the chosen people listen passively in the audience; a host (usually is almost absolutely ignorant of on your business external staff) in Taiwan called on you to be creative! Out of the inherent mode of thinking! Still full of spirit to remind you of creative no good points!
What is the result? Some participants still all others completely indifferent, with sporadic originality, there are so few people thought his creative, noisily holding brainstorm meetings. We will freely out some ideas, some are interesting, but many are quite absurd, but due to the lack of conference organization, so almost no around any a creative action from the energy savings. At the end of the meeting, leaving you terribly fatigued, for what will happen next (if any) confused. Some people will whisper: now, we can go back to the actual work to.
Things dont have such. In the past ten years, we in the more than 150 companies in the leadership or o
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