打破东不入皖的神话——谈外来白酒挺进安徽市场（Breaking the myth of going east without Anhui -- Talking about the entry of foreign liquor into Anhui Market）.doc

打破东不入皖的神话——谈外来白酒挺进安徽市场（Breaking the myth of going east without Anhui -- Talking about the entry of foreign liquor into Anhui Market） Anhui province has a total area of 139 thousand and 600 square kilometers, with a population of 67 million, 17 prefectures and municipalities, 44 municipal districts, 5 county-level cities and 56 counties. Anhui liquor has a long history, geographical advantages and brand advantages, based on the original ancient history of famous brand, has emerged such as hole, blast furnace, gold seeds, Ming Guang, Wen Ying drive, such as a large number of new brands. In 2008, Anhui sales revenue of more than 1 billion of the Kouzijiao, gujinggong, blast furnace, etc. the Kouzijiao LeightonWebworks, sales revenue reached 2 billion. Anhui liquor of 1, competition from the province, further widening the gap between enterprises, hole, blast furnace, and Anhui into Yingjia development phase, which is the most LeightonWebworks hole. The seeds in the southwest of Anhui and according to the market performance of a single product in the Hefei market; the status of temporary stability; Furui planning province farming, high force, with growth potential; Mingguang and Shahe at this stage of poor performance; product declared wine from the success of marketing and geo political marketing; the bartender, gold jar, Jinbuhuan etc. belong to the multi regional vocabulary in the province, there is not enough influence; sales area water square and Anhui Province is relatively limited, lack of external expansion. 2, 30--120 yuan price range is basically Wine Monopoly, foreign brands do not have the right to speak. 3, mid-range and high-grade liquor price range subdivision intensified, the breakdown of the price gap to 5 yuan compression. The best-selling products are: manufacturers and foster hole Yu Zun (100--112), Venus (90--108), drive 40 degrees (85--96), harmonious home drunk Sanqiu to Yun (80--98), 5 years of Kouzijiao (75--88), (65--78), Silver Star LeightonWeb