志达家具木业(5.1促销活动方案)（Zhida furniture wood (5.1 promotion plan)）.doc

志达家具木业(5.1促销活动方案)（Zhida furniture wood (5.1 promotion plan)） 5.1 promotion program Zhida cloth promotion plan Home Furnishing May I. Preface After market research, statistics and years of retail experience in franchised stores, most of our customers are newly purchased or newly decorated. But now the average per Zhida terminal retail stores to occupy the market share of less than 10%, there are still many potential consumers have not been Home Furnishing Zhida cloth store. Therefore, the promotion activities targeted for the purchase of consumer groups, the use of attractive gifts to attract them over the store, and then super value package to enhance their desire to buy, and ultimately successful trading. Two, the activity time: May 1, 2007 ~ May 30th Three, the purpose of promotional activities: 1, let consumers know, contact Home Furnishing Zhida cloth store. 2, enhance the Home Furnishing Zhida cloth store sales. 3, to enhance the visibility and reputation of the brand Home Furnishing Zhida cloth. 4, publicity home matching experts brand core values. Four, the theme of activities: Five, promotional activities of the object: 1, the target market for activities: new flats, wedding studio. 2, the main objectives of the promotion: Renovation of the house, just take the key to the new house, bridal bridal chamber, often introduce new customers consumption of old customers. Six, promotion steps: 1, store the leaflets and coupons sent to new real estate owners 2, the new real estate owners with coupons and any documents to obtain monopoly owners free gift 3, the owners fill out a data file 4, fill out, by the salesperson to introduce the store profile, product situation. Seven, promotional activities leaflets content. 1, with a coupon to the local Home Furnishing Zhida cloth store free to receive the value of 138 yuan a set of individual coffee equipment. Tip: when you receive, please show a copy of the real estate purchase contract. (time from May 1, 2008 to September