自主品牌挺进第二极（Own brand advancing second pole）.doc

自主品牌挺进第二极（Own brand advancing second pole） The show is still the Chinese show manufacturers, dazzling booth, carefully designed to show, reminiscent of Las Vegass dazzling performance. Gorgeous songs and dances seem to cover up the reality that China still has a long way to go from the perspective of developing its brand image.. Although the Wall Street journal bluntly point out the Beijing auto show to convey to its Chinese auto manufacturing enterprises immature, but obviously, immature Chinese independent brand enterprise has been unable to be underestimated. From the statistics of the Beijing auto show exhibitors, compared with the previous, this show domestic manufacturers booth area occupied half of the country, on 572 passenger cars, Chinese brand products accounted for about 1/3, the proportion of the most high and the previous Beijing auto show. At the same time, the big three car group have exhibited their own brand car: FAW Group brought the independent research and development of the Pentium, red flag HQ3, hatchback coupe Weizhi, hippocampus S1; independent brand Dongfeng Motor Corporation 15 show car accounted for about half of the wind, Dongfeng MPV, Dongfeng, Dongfeng well-off, SUV Dongfeng warriors, Dongfeng and Dongfeng hybrid sedan coupe; SAIC Roewe cars on display in the high-end car, is a British descent, RE development of independent brand car. Chery, Geely, brilliance, maple, Changan, Hafei, Changhe, BYD, Lifan, hippocampus, JAC, Futian, the Great Wall, ZTE, Shun, double ring, cheetah, Zotye and a number of domestic mainstream and independent brand new car manufacturers have also brought new development. Farewell to the age of imitation Although the Beijing auto show still have infringement investigation by Chinese auto enterprise, also has the certain model looks very familiar evaluation, but overall, farewell to imitate the era is not a premature conclusion. First look at Chery. As the best independent brand enterprise in the market, people m